
Are you considering application for one or more Top-Level Domain(s)?
Rodenbaugh Law is incredibly experienced, with the specializaitons and familiarity of the process from concept to operation.
Applicant Support
2026 TLD Applicant Support Program
The Applicant Support Program (ASP) was developed as part of ICANN’s New Generic Top-Level Domains (gTLD) Program. The ASP is intended to make applying for a new gTLD or operating a registry more accessible to applicants who would be otherwise unable due to financial and resource constraints. The ASP is for gTLD applicants seeking financial and non-financial support.
The ASP application process is separate from the New gTLD Program application, occurring before the application submission period for the New gTLD Program: Next Round begins. This timing, as noted below, ensures that support applicants have sufficient time to apply before the opening of the application submission period for new gTLDs.
CASE STUDIES: TLDs using Rodenbaugh Law
When ICANN previously opened the application window for new TLDs in 2012, Rodenbaugh Law was the choice for helping applicants through the process, before, during, and after the application.
.caravan Brand TLD – Application and Operations
When Caravan wanted to apply for .caravan in the 2012 round of gTLD applications, Rodenbaugh Law was selected to write the TLD application, submit and track the application along its review, and ultimately operate the TLD on their behalf. Mike Rodenbaugh currently maintains and manages the .caravan DotBrand TLD and represents the company’s interests, participating on the board of directors of the Brand Registry Group, a subgroup of the ICANN Registry Stakeholders Group.
.virgin Brand TLD Application
Rodenbaugh Law provided application filing and support services when Virgin, a globally recognized brand, applied for their DotBrand TLD in the 2012 application round.
Merchant Law: .love
In the 2012 round of Top-Level Domain (TLD) applications, Merchant Law applied for a number of strings, ultimately focusing on .love as a primary TLD. Though a strong legal frirm, providing best-of-class services in their practice, Merchant Law turned to Rodenbaugh Law to provide legal services specific to the new TLD program, along with guidance in navigating the specific niche world of ICANN and the domain name market.
In the decade since, Roedenbaugh Law has provided ongoing legal services related to policies, compliance, registrar agreements, and dispute mechanisms that aid the .love TLD in ongoing stable, secure and resilient operation with minimal issues..
Punto2012 : .bar & .rest
For the 2012 round of applications for new Top-Level Domains, Punto 2012 were visionaries on a mission, with a goal to shake up the online world by applying for and introducing two groundbreaking generic-top-level domains (gTLDs): .rest and .bar. To manifest their vision, they turned to Rodenbaugh Law for assistance in writing their application and forming their policies and legal framework.
After thir TLDs were successfully contracted, having poured their hearts and souls into building the perfect team and securing the right resources to ensure the success of .rest and .bar, they turned to Rodenbaugh Law to assist with their legal issues, so they can manage their registries with the utmost security and responsibility.